Some Frequently Asked Questions about us and our work that you may want to ask.
What is Concern India Foundation?
Concern India Foundation is a registered non-profit charitable trust working towards helping people help themselves. Set up in 1991, we extend financial and non-financial support to grassroots NGOs working in the areas of Education, Health and Community Development. Currently we support over 360 grassroots NGOs across India reaching out to 1,34,261 marginalised people.
Why does Concern India Foundation work on 3 issues – education, health and community development – instead of focusing on just one issue?
We believe that we should work through intervention during the entire life cycle of the beneficiary and not restrict our work. We feel that the 3 areas that we have chosen focus on the holistic development of the underprivileged.
What do you mean by non-financial support?
In terms of non-financial support, we provide guidance, support and help to the grassroots NGOs toward a sustainable development. For example: Our accounts team visits prove highly useful to the NGOs as we also assists them in how they should maintain their accounts and help streamline their processes. Apart from creating communication material for their brochures and websites, we also provide communications support by helping them build a brand for themselves. We also connect programmes doing similar work so that they can learn from each other’s common practices that may mutually benefit both.
Why should we give money through Concern India Foundation instead of donating directly to a grassroot NGO?
Our identification, monitoring and evaluation process is our key strength. Each of our offices has a team of Masters in Social Work (MSWs) that identifies the NGOs for support. They monitor these NGOs to ensure that the funds are being used as per plan. When you donate to Concern India Foundation, your donation reaches to a wide range of programmes that work on education, healthcare, community development, girl child, women’s empowerment, and the care for the aged and disabled to name a few. Your contribution can reach over 360 programmes that we support across the country. We support those components which the NGOS find difficult to find funds for.
Can you elaborate on the identification, monitoring and evaluations that you conduct?
The identification, monitoring and evaluation consist of the following:
I already have a CSR team which is involved in identification, monitoring and evaluation. Why should I go with you?
We have over 22 years of experience in this field. We help with identifying programmes to suit a corporate’s CSR policies. Our experience with so many grassroot NGOs helps us in building their CSR strategies and channelising their funds to a project and cause of their own choice.
What are the various CSR initiatives that I can make use of to donate to your programmes?
Under the latest guidelines of Companies Act 2013 Clause no 135, corporates have been mandated to spend at least 2 per cent of their average net profit on CSR initiatives.
We help corporates channelise their funds according to their company’s CSR policy. The corporate can select one or multiple of our programmes across India to achieve the mandated CSR target. The project is regularly monitored and evaluated by us to ensure that the funds allotted to the programme are being used to their maximum potential to bring about a long-term sustainable change. We also provide expertise in the following work areas through our associated organisation, Secure Giving.
What is Cause Related Marketing? How does it benefit my corporate to start a CRM relation with Concern?
Cause Related Marketing refers to the type of marketing that involves the combined efforts of a business and a non-profit organisation for mutual benefit. It generally refers to any type of marketing efforts for social and other charitable causes, including in-house marketing efforts by non-profit organisations. Cause related marketing is a marketing relationship not necessarily based on a donation, but one that projects the corporate in a socially responsible manner. Partnering with Concern India Foundation on a cause-related marketing initiative will help your corporate to be viewed as one that is socially aware and proactive.
Can you explain Payroll Giving – how does it work and why should I do it?
Our Payroll Giving programme was created to make corporate and employee giving a simple, organised, tax-effective and hassle-free process. The employees are the decision makers on how much, how often, and which cause their money should be directed to. The corporate has the option of matching their employees donations at the end of each month.
We also offer customised solutions based on the corporate’s needs through an easy to set up and maintain process. In the past few years we have joined hands with Ratnakar Bank and Rabo Bank in Mumbai and CMC Corporation in Pune to run successful payroll giving programmes with their employees.
Will I be updated on how the funds are utilised?
We will be happy to keep you informed through email updates and e-newsletters through the year on how the funds are utilised.
I want to get into employee volunteering through you. How do I do it?
We can put across various options to you once we understand the areas you would want your employees to volunteer in. In the past, we have conducted several unique employee engagements with Sanofi, CISCO, FedEx, Nomura, and Bharati Axa, to name a few.