Corporate Partnerships


A corporate partnership with an NGO is a terrific way to help support causes. Some of the ways corporates can partner with us are:

Employee Engagement

Cause Related Marketing

Payroll Giving

Support for Events


Efficient employee engagement tools keep employees energised and productive at work. It is a great way to make the employees realise that the company cares about the workers’ general interests and social commitment. Under this corporates partner with NGOs and allow their employee to work closely with them. Keeping the employee’s interest in mind, they are then assigned skills based projects.

Click here for some of our employee engagement activities:




Cause Related Marketing refers to the type of marketing that involves the combined efforts of a business and a non-profit organisation for mutual benefit. It generally refers to any type of marketing efforts for social and other charitable causes, including in-house marketing efforts by non-profit organisations. Cause related marketing is a marketing relationship not necessarily based on a donation.

Some of our unique events where we have partnered with corporates to support our various causes are as follows:



Concern India Foundation recently conducted an interesting activity in association with Aqaba in Mumbai. The popular restaurant known for its Mediterranean, Italian, Greek, Lebanese and Middle Eastern cuisine dished out a noble deal wherein 50 per cent of the bill amount raised by every guest at lunch and dinner was donated for charity. The money was used to help over 270 grassroots programmes supported by Concern India Foundation across India.



This is an interesting campaign that was started in 2013 in association with Cocoberry across India. The campaign is still running in seven cities Delh/NCR, Mumbai, Bangalore, Lucknow, Chandigarh, Pune and Surat. Under this every billing amount is rounded off to the next closest digit and the extra change goes as donation. The funds raised from this campaign are utilised to support education of the underprivileged children.

IMPACT OF ONE, Mumbai Bengaluru, Pune, Hyderabad, Indore


Launched by Concern India Foundation in association with Pizza Hut, the campaign ran in five cities in April-May 2014.

It was a simple concept that engaged people into charity by asking customers to add Rs. 1 to their bill, to help one of the 270 prorgrammes supported by Concern India Foundation across India.

The funds raised during this campaign were utilised by Concern India Foundation to support education, health and community development initiatives all over India.



For a country that is home to a quarter of the world’s hungry population, ‘Each One Feed One’ was a unique initiative.

Launched by Concern India Foundation in association with Dine Out, the campaign ran from 16-27 October 2013 in the capital’s vibrant Hauz Khaz village.

14 restaurants signed up for this campaign. Under the programme, everytime somebody went to any of these restaurants they had an opportunity to donate as little as Rs 20 to their bills to help feed a person in need.

The participating restaurants included Amour, Fat Ninja, Mia Bella, Raasta, OTB, Fork You, Pizzeria Rossa, Raas, Garage Inc, Zo Café & Bar, and The Pink Room, amongst others.

The funds raised during this campaign were utilised by Concern India Foundation to support education, health and community development initiatives all over India.



Croma, a leading national consumer electronics and durable goods retail chain provided support for girl child education along with Concern India Foundation.  The company promoted a week long campaign during the International Women’s Week from March 1st to March 8th 2013 at its outlets across the country. “A woman wants” was the theme promoted on Facebook and Twitter which had a tremendous response with women writing from all across the country. A percentage of the sale of all Croma branded products was also donated to Concern India Foundation.


Some of our collaborations with corporates :

I-PLEDGE, Mumbai



ICICI Securities has partnered with Concern India Foundation to raise funds for the education of underprivileged children in India through I-Pledge, a caused based initiative aimed at creating awareness about systematic investments. I-Pledge encouraged online visitors to pledge towards systematic financial investments to help them meet their future goals. ICICI Securities donated Re 1 per pledge recorded, to Concern India Foundation which was used in the education of underprivileged children.

CADENCE, Bangalore


Cadence’s Corporate Citizenship Challenge for the Cause of Children (5Cs as it is popularly known) is Cadence’s flagship social responsibility effort and is a sporting challenge for corporates in aid of Concern India Foundation. This event raises funds to educate and improve the lives of disadvantaged children and is conducted each year in Bangalore. The 5Cs unites some of the best-known companies in India for a day of competitive sports including cricket, table tennis, badminton, soccer, squash, a mini-marathon and throw ball.



For the Joy of Giving Week held between September-October 2013, Concern India Foundation launched a campaign called ‘Share Your Meal’ in collaboration with Tata Motors, DCB Bank and Convergys, Gurgaon. The campaign was implemented in the offices of these corporates across six major Indian cities. Under the programme every time an employee of our partner corporate bought a meal at their office canteen, they got an opportunity to donate to their hearts content, to bring about a change in the life of an underprivileged child. The funds raised were utilised by Concern India Foundation to support various education initiatives all over India.



Each year, Corporates support Concern India Foundation in various marathons accross the country such as the Standard Chartered Mumbai, Airtel Delhi Marathon. As a registered NGO, we approach corporate and individuals to run for us and raise pledges.


At Concern India Foundation, we believe in making corporate and employee giving a simple, organized, tax-effective and hassle-free process. Through our ‘doing good while doing well’ payroll giving programme, you can take your first steps toward contributing to the betterment of the underprivileged.

The decision of how much, how often, and which cause your money should be directed to is yours. Through our programme, your contribution can be made in the areas of: children’s education, special education, women’s empowerment, care for the aged, community health and sports initiatives for underprivileged children.

We offer customised solutions to our clients based on their needs through an easy to set up and maintain paperless process. Additionally, our programme is both measurable and easily replicable and scalable.

To learn about how your company can create it’s own payroll giving programme with us, please contact us.