A corporate-NGO marketing collaboration is a powerful alliance that benefits both parties and society at large. By partnering, corporations gain enhanced social credibility, demonstrating their commitment to social responsibility and sustainable practices. They can leverage the NGO's expertise to develop purpose-driven marketing campaigns that resonate with consumers, enhancing brand loyalty and attracting conscious customers. On the other hand, NGOs are supported with resources, funding and marketing platforms, thus enabling them to amplify their impact and reach a wider audience. Together, they create a shared value, addressing social issues while boosting the corporate's reputation and advancing the NGO's mission for a better, more sustainable world.

Concern India Foundation has collaborated with companies like TOD’s, CoCoberry, Croma and ICICI Securities to create impactful campaigns and raise funds.