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Social campaigns are an interesting way of reaching out to a larger segment of people and in creating visibility and fundraising opportunities. Concern India Foundation’s various branches across India have done several such campaigns over the years. One such campaign that is still fresh in my mind was an anti-plastic and waste recycling campaign done at our Bangalore branch years ago.

It was a common topic of discussion at the time and almost every other organisation was planning activities around it. We wanted to highlight the impending doom of plastics, if measures were not taken immediately. We wanted to inspire people to take concrete actions.

Advertising agency Ogilvy came up with a fantastic creative – a self explanatory visual that portrayed the future of this world to be plastic if nothing was done about it soon. We all loved it and Vakil Housing supported us.

For the first time, two local government departments – Karnataka Pollution Control Board and Bangalore Municipal Corporation (BBMP) came on board to support us. We inaugurated the campaign with a rally on Brigade Road – the heart of the city and it ran for a month.

Children from our various projects, corporate volunteers, besides the Concern Team used their creativity to come up with innovative slogans and placards during the rally. We also involved more than 30 schools and corporates by organising plays, seminars and exhibitions about the issue.

– Pampa Chowdhury, Branch Manager, Concern India Foundation (Bengaluru)

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